HEC School of Management
Educational Institution, Paris, France |
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HEC School of Management Put their Research Surveys Online with FormArtist, and Receive Higher Response Rates
Testimonial provided by Michael Segalla, PhD, Professor of Management and Human Resources
“Business schools, like the businesses they study, are under pressure to produce more research and customized courses, more quickly, but for less money. New technology seemed to offer a solution, so I decided to put the questionnaires I use in my research and pedagogical projects online.”
“I was surprised to find that web survey software was either too primitive, too complicated, or too expensive to be justifiable in the academic environment. If I wanted simplicity, it came with a standard unimaginative design. If I wanted attractive, professional design, it cost too much to justify for a single course or study. If I wanted methodological rigor, with true rank ordering and flexible Likert-type scales, it was too complicated. I was ready to put innovation back on my bookshelf.”
“Then I found FormArtist from Quask. It is designed to be immediately useful, has some absolutely unique features like small animated icons which encourage higher response rates, and is the only web survey software I found that allows a true rank ordering of responses. Now for much less than the cost of a questionnaire designed by an outside contractor, I have more control, more flexibility, and a more complete tool.”
“Why not take a look at my first questionnaire and answer its questions at www.bestinfrance.org/personal_characteristics_survey.htm. Its attractive, compact design helped increase the response rate significantly compared to earlier questionnaires created by other software. I recommend FormArtist without reservation.”
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