Quask Introduces Cost-Effective Survey Software Solutions to Gather Critical Data

New York, 17th October 2001

In today's rapidly changing marketplace, companies need to understand the shifting needs and demands of their customers, employees and industry influencers. Quask, a provider of web-based survey and forms software solutions, announced today the introduction of its flagship products - FormCaster and FormArtist - developed to help companies gather the critical data needed to make and support management decisions.

“Quask is changing the way companies can gather business information from their customers and employees,” commented Freddy May, CEO of Quask . “With visually striking forms, Quask has created a software solution that enables users to quickly conduct cost-effective, reliable surveys that result in increased response rates over traditional, paper-based methods.”

According to the Council of American Survey Research Organizations, web research will represent 30-40 percent of all market research by 2005. With current solutions available that are either too expensive or limiting, Quask recognized the need for a web-based data collection solution that offers quick and easy surveying, enhanced response rates, as well as improved economics of doing research. Quask has developed these solutions for multiple audiences including web designers, web masters, sales directors and HR professionals, to name a few.

“I am impressed by Quask's innovative software solutions,” commented  Bonnie Brooks, Senior Analyst, Creative Strategies. “Quask's software has the potential to transform how companies receive feedback from their customers, employees and partners. With its cutting edge visual interface, ease of use and attractive cost, I see multiple applications for businesses across industries.”

Both FormArtist and FormCaster combine unique visual designs with the interactivity of the web, making research accessible to all – much the same way PhotoShop is used by graphic designers. More importantly, companies can choose the product which matches their IT resources and specific survey needs best. Quask enables users to easily create visually rich and personalized forms which are ideal for customer or employee feedback, questionnaires and online polls. Features unique to Quask's software products include:

•  Interactive Imaging – Patent-pending Emoticons and picture grids give users the unprecedented ability to improve
survey responses and accurately capture and analyze information.

•  Email & Web Site Embedding – Users can embed a form directly into an email or web site for quick data collection.

•  Multi-Page Forms – Forms and surveys can have an unlimited number of pages and unrestricted page sizes.

•  Flash Technology – Platform independent and available in virtually every browser, Quask surveys are visually
appealing, encouraging more people to complete them.

FormCaster
FormCaster is the first pay-per-use product to combine the best features of the Application Service Provider (ASP) model and the power and speed of desktop software, so users need very little technical knowledge of the web. Since Quask uses its own servers to manage all of the forms hosting, data collection and analysis, users can conduct fast, easy and reliable research without substantial investments.

FormArtist
FormArtist gives users complete control over the distribution and design of their surveys and forms. Requiring an understanding of web publishing basics, this product lets users publish surveys and forms directly to their own web-server and even integrate them into the organization's web site. Users only need to pay one fee for unlimited survey creation, distribution and data collection.

About Quask
Founded in 2000, and with offices in London, Los Angeles and Zurich, Quask provides web-based survey and forms software solutions to enable organizations to gather critical market intelligence to support and improve business decisions. Quask's range of FormArtist products are affordable, easy to use, require no technical knowledge, and incorporate unique design features to encourage high response rates. Quask's products are used worldwide in the fields of web design and development, sales and marketing, CRM, human resources, e-commerce, education, training, and more. For more information about Quask and its FormArtist range of products, visit www.quask.com.

For further information, or for a full press evaluation copy, please contact:

Wendy Smith
Marketing Manager

Tel: (646) 792 2310 (US)
Tel: +44 (0)1295 724 190 (Europe)

Email: wsmith@quask.com
Web: www.quask.com