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Zurich, 30th May 2001
Electronic data collection specialist, Quask, has launched an innovative web-based research software system called FormCaster that improves survey response rates by up to fifty percent compared to conventional survey methods, and delivers more accurate information.
FormCaster makes form filling easier, faster and far more enjoyable, thanks to a technique invented by Quask known as interactive imaging, which uses interactive icons and other images.
This technique includes a unique and patent-pending system of adjustable images called Emoticons. For example, with a face Emoticon, respondents can change the expression from very happy to very sad to indicate their level of satisfaction with a product or service.
The software is available free from www.quask.com, and allows online surveys to be created and tested easily and quickly by anyone with a PC.
Once forms are created, Quask hosts the online survey and handles data collection and analysis. The service is priced on a pay-per-use basis that makes cost-efficient research accessible to organizations of all sizes.
Explains Freddy May, CEO of Quask, "FormCaster is set to transform online surveys and market research. It simplifies data collection and analysis from customers, prospects and employees. And, by making form filling easy and enjoyable, it dramatically improves response rates and data accuracy."
About Quask
Founded in 2000, and with offices in London, Los Angeles and Zurich, Quask provides web-based survey and forms software solutions to enable organizations to gather critical market intelligence to support and improve business decisions. Quask's range of FormArtist products are affordable, easy to use, require no technical knowledge, and incorporate unique design features to encourage high response rates. Quask's products are used worldwide in the fields of web design and development, sales and marketing, CRM, human resources, e-commerce, education, training, and more. For more information about Quask and its FormArtist range of products, visit www.quask.com.
For further information, or for a full press evaluation copy, please contact:
Wendy Smith
Marketing Manager
Tel: (646) 792 2310 (US)
Tel: +44 (0)1295 724 190 (Europe)
Email: wsmith@quask.com
Web: www.quask.com |
